Magento Rich Snippets

by | Apr 16, 2014 | Blog, Ecommerce, SEO | 0 comments

Magento Rich Snippets – What They Are, and Why You Need Them

You may have heard of Magento Rich Snippets. As an online retailer, you are wondering what they are, how they can help your site.

Magento Rich Snippets, show up as photos, stars, ratings, or videos in the Google search results. In technical terms, a rich snippet marks a specific part of your web page, using a markup format, to better show search engines the content of your page.

So why should you care?

Well, let’s do an experiment. Take a look at the search results below. What result does your eye first jump to? What result would you be more inclined to check out?

magento rich snippets

The product with rich snippets shows ratings.  As a result, the product has instant credibility.  Further, it includes an image.  Many people are more visual thinkers, so the picture helps them quickly understand what the product is.  The additional links also help the customer more quickly get to the exact product their interested in.

There are several Magento extensions to add Rich Snippets to your site.  Some work great, others have bugs still in their Magento 2 versions.  They’re changing quickly though.  So to know which is best for your site, give us a call or fill out our contact form.

Not surprisingly, businesses using Rich Snippets typically see an increase in click through rates. Why? Because their listing pops off the page. It grabs the attention of the searcher and makes it easy for them to see which content is most relevant for their search.So, if Rich Snippets typically increase click-through rates, and increased click-through rates improve page rank, and improved page rank typically means more sales, and you DON’T use Rich Snippets … why are you still reading this? Contact us today about your Magento site, and we’ll set you up with Rich Snippets.

Technical SEO for Ecommerce Websites

Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can...

Pacific Press Case Study: How an Upgrade Drove Explosive Growth

Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we are showing more than a 30% increase for sales, total orders, and conversion rates vs. the old site”. Pacific Press had a...

Time to Move to Google’s WEBP Image Format

If you've worked on websites long enough, you've seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed WEBP image format. Here we'll explain what WEBP is, describe the benefits of switch to WEBP, how to measure the difference...

Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update

With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online...

Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting

Google Shopping Tutorial If you're a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using...

Web 2 Market Digital Marketing Case Study

American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...

How to GDPR prepare your online store?

GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go on the internet, a more defined law was in demand. The GDPR is drawn to protect the rights of all the European Union...

Learn how eCommerce with Magento helps expand Online Business

Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone. The reputation is because of the Magento program’s ability to fit any online business. All that stops you from standing...

Magento website templates – How the right template can boost sales?

Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is set up, no two online stores look and feel the same. The uniqueness comes from the way the store is designed using...

Hosting for Magento – How to find the right hosting for eCommerce stores?

Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is a very popular program that comes without a host. The one click out of the box store is easy to install. However it is...