Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting

by | Jun 25, 2020 | Blog, Marketing, SEO | 0 comments

Google Shopping Tutorial

If you’re a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using Google to search for products. And now with the Google Surfaces program, you can get your products listed for free!

In our June 2020 Chicago Ecommerce Meetup, we presented the following Google Shopping video tutorial. If you’d like to join the group, you can find out more here:

Items covered:
This session focused on Google Shopping, with some detail about Google Merchant Center. As you may know, any merchant can now list products on Google Shopping for free. We’ll walk through the process of getting your products listed across Google surfaces. That will include:
– Which merchants should consider submitting products to Google and who shouldn’t
– Why you should join. Our experience is that merchants can generate substantial sales with not a lot of effort.
– Creating feeds in different shopping cart programs, such as AbleCommerce, Magento and Shopify
– Basic and enhanced feed requirements. There are a dozen required fields and even more optional fields.
– Best practices for data that Google recommends. Good data quality is essential for ranking well in the search results.
– A review of some Google policies. You’ll need to make sure you can comply with their policies. For example, you may not sell knives of any size.
– Submitting a feed through Merchant Center
– Why to consider paying for product listing. Google Surfaces is free, but the paid program can be very cost effective as well.

At the end we had a Q&A as well.

We think that this is a great opportunity most merchants should take advantage of.
Get help with technical SEO or your next website by contacting us.

Technical SEO for Ecommerce Websites

Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can...

Pacific Press Case Study: How an Upgrade Drove Explosive Growth

Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we are showing more than a 30% increase for sales, total orders, and conversion rates vs. the old site”. Pacific Press had a...

Time to Move to Google’s WEBP Image Format

If you've worked on websites long enough, you've seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed WEBP image format. Here we'll explain what WEBP is, describe the benefits of switch to WEBP, how to measure the difference...

Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update

With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online...

Web 2 Market Digital Marketing Case Study

American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain and by phone order. As ATP improved its product...

How to GDPR prepare your online store?

GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go on the internet, a more defined law was in demand. The GDPR is drawn to protect the rights of all the European Union...

Learn how eCommerce with Magento helps expand Online Business

Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone. The reputation is because of the Magento program’s ability to fit any online business. All that stops you from standing...

Magento website templates – How the right template can boost sales?

Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is set up, no two online stores look and feel the same. The uniqueness comes from the way the store is designed using...

Hosting for Magento – How to find the right hosting for eCommerce stores?

Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is a very popular program that comes without a host. The one click out of the box store is easy to install. However it is...

eCommerce Magento theme – How to choose the right theme for your online store

eCommerce Magento theme involves different ways to go about it. Magento is an open source program which comes with a theme and a blank theme file which can be worked on. This helps online stores to add unique features to their store. For example, you can create blocks...