Technical SEO for Ecommerce Websites

by | May 5, 2021 | Blog, Marketing, SEO | 0 comments

Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can be done pre-launch, and some require Google to have indexed the site. However, all will ensure search engines like Google can navigate your site, understand the content and index your site well.

Items covered:
• SSL and HTTPS – Ensure all content is secure.
• Mobile Friendliness – Review site pages to confirm they work well on a range of mobile devices and identify opportunities for speed improvements. Google is mobile first now, even if your visitors aren’t.
• Optimized Robots.txt – Tell Google and other search engines which pages to index, and which pages to ignore. Search engines maintain a limited amount of your content in their index. So don’t squander index space with pages like checkout and search.
• Optimize the URL Structure – Analyze URL structure and structure them best for search engines. Make them clear and easy to read. Shorter URLs are better.
• Improve Category Navigation Structure – Review keyword searches in Google Search Console. Create categories and the navigation structure to match popular searches.
• Implement Breadcrumb Navigation – Both humans and Google will better understand how to navigate your site and the content it contains.
• Configure Caching – We prefer LiteSpeed Server and LiteMage Cache. They’re faster. However, Varnish and Redis are acceptable.
• Implement Structured Data Markup – Output data only visible to search engines so they better understand the page content. Include proper schema in output. The more info you give Google, the better your site and products are displayed on the different Google search platforms.
• Set Canonical URLs – Ensure that search engines know which pages are duplicates so they don’t think they are being spammed.
• Create and Optimize 404 page – When someone lands on page that doesn’t exist, they see an informative pages.
• Register with Google Webmaster – To ensure access to Google performance data, security issues and website errors.

Get help with technical SEO or your next website by contacting us.

Pacific Press Case Study: How an Upgrade Drove Explosive Growth

Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we are showing more than a 30% increase for sales, total orders, and conversion rates vs. the old site”. Pacific Press had a...

Time to Move to Google’s WEBP Image Format

If you've worked on websites long enough, you've seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed WEBP image format. Here we'll explain what WEBP is, describe the benefits of switch to WEBP, how to measure the difference...

Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update

With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online...

Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting

Google Shopping Tutorial If you're a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using...

Web 2 Market Digital Marketing Case Study

American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain and by phone order. As ATP improved its product...

How to GDPR prepare your online store?

GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go on the internet, a more defined law was in demand. The GDPR is drawn to protect the rights of all the European Union...

Learn how eCommerce with Magento helps expand Online Business

Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone. The reputation is because of the Magento program’s ability to fit any online business. All that stops you from standing...

Magento website templates – How the right template can boost sales?

Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is set up, no two online stores look and feel the same. The uniqueness comes from the way the store is designed using...

Hosting for Magento – How to find the right hosting for eCommerce stores?

Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is a very popular program that comes without a host. The one click out of the box store is easy to install. However it is...

eCommerce Magento theme – How to choose the right theme for your online store

eCommerce Magento theme involves different ways to go about it. Magento is an open source program which comes with a theme and a blank theme file which can be worked on. This helps online stores to add unique features to their store. For example, you can create blocks...