Key Insights from Suzanne Carawan on the Marketing in the Now Podcast
Is your e-commerce platform simply “doing its job” in the background—processing transactions but not contributing meaningfully to your growth strategy?
In a recent episode of Marketing in the Now, hosted by NowSpeed CEO David Reske, Suzanne Carawan, CMO at Web2Market, challenges this traditional view of e-commerce. Together, they explore how forward-thinking businesses are repositioning their online stores to serve as dynamic revenue drivers and central components of their overall business strategy.
This conversation offers actionable strategies for businesses looking to maximize the performance and impact of their e-commerce operations.
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Ready to learn how your e-commerce platform can do more than just process orders?
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Key Topics Covered in the Episode:
1. E-Commerce as a Growth Engine
Many businesses still see e-commerce as a passive sales tool. Suzanne shares how to shift this mindset—positioning your online store as an active driver of revenue, customer engagement, and brand loyalty. Learn how businesses can unlock hidden growth potential by making e-commerce a core part of their strategic planning. In this episode of “Marketing in the Now,” Suzanne Carawan, challenges the view of e-commerce as a mere utility, arguing it should be a core revenue driver and central to a company’s marketing and growth strategy.
2. Leveraging AI for Data Activation
Artificial intelligence is no longer reserved for large enterprises. She explains how AI and accessible digital tools are revitalizing e-commerce by enabling advanced data activation for audience analysis and personalization. Suzanne emphasizes AI’s role in democratizing capabilities for small to medium-sized businesses, allowing them to:
- Personalize customer experiences
- Generate content more efficiently
- Predict purchasing behaviors
- Identify new market opportunities
Through AI, companies can drive smarter marketing decisions and elevate customer engagement.
3. Developing a Holistic E-Commerce Growth Strategy
True success requires integration. Suzanne discusses how leading organizations align e-commerce with marketing, sales, operations, and customer service to create a cohesive growth engine. Cross-functional collaboration and shared metrics are essential to building an e-commerce strategy that delivers sustained impact. She advises small business owners to build strong teams, embrace proactive planning, leverage new tools, think holistically about e-commerce, and tell authentic brand stories to drive significant growth.
Guest Speaker: Suzanne Carawan
Suzanne Carawan is a seasoned marketing leader known for her ability to simplify complex strategies and foster organizational growth. With expertise spanning high-tech marketing, brand strategy, and digital transformation, she has successfully revitalized brands across the corporate and nonprofit sectors.
Suzanne holds an MBA in High-Tech Marketing from American University, an MPH in Social Marketing and Research Design from Tulane University, and a BA in Philosophy from the University of Maryland. She is passionate about leveraging technology to create positive economic and community impact and is deeply committed to mentoring future leaders.
Access the podcast on Marketing in the New featuring Suzanne Carawan: https://youtu.be/r26IG4mGjxw?si=m9X53qTMcoNcd5UH
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