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Unlock the Full Potential of Your E-Commerce Platform
Key Insights from Suzanne Carawan on the Marketing in the Now Podcast Is your e-commerce platform simply “doing its job” in the background—processing transactions but not contributing meaningfully to your growth strategy? In a recent episode of Marketing in the Now,...
Marketing with Integrity: Why Honesty Builds Loyalty in a Noisy World
The marketing landscape is an ocean of noise. Every single day, brands launch campaigns, post ads, and deliver promotional content, all competing fiercely for a sliver of consumer attention. But with information overload now a part of daily life, people are growing...
The Ecommerce Backend Checklist: What Every Small Business Needs After the Click
It’s not just about getting the sale — it’s what happens next that sets you apart. Most small business owners focus their ecommerce energy on what customers see — great product photos, homepage design, and ads that drive clicks. But what happens after a customer...
Is Your Website Secretly Losing You Customers?
How to Spot (and Fix) the Hidden Conversion Killers on Your Site Most ecommerce sites are leaking revenue — not because of their product or pricing, but because of overlooked friction points that silently drive customers away. Whether you're running a digital...
How to Choose the Right Ecommerce Platform for Your Business
Choosing the right ecommerce platform is one of the most important decisions you'll make for your online business. Whether you're launching your first store or replatforming an established brand, the platform you choose will impact your site’s performance,...
Make Every Customer Count: Strategies for Long-Term Growth
How to Turn One-Time Customers into Repeat Buyers Landing a first-time sale is exciting—but turning that customer into a repeat buyer is where the real growth happens. In fact, repeat customers spend significantly more than first-time buyers and are far more likely to...
Why Business Owners Need a Great LinkedIn Profile
Why Business Owners Need a Great LinkedIn Profile — Even If They’re Not Job Hunting If you’re a business owner and think LinkedIn is just for people searching for jobs, it’s time to rethink that mindset. Today, LinkedIn is far more than a digital résumé platform —...
Turn Search Into A Growth Engine
AI-Driven Search Is Fueling Growth — Here’s How You Can Harness It In today’s digital landscape, users expect search results to be instant, accurate, and personalized. Whether you're managing an ecommerce brand or leading a membership-based organization, delivering...
How Well Do You Know Your Customers & Visitors on Your Site?
Do You Really Know Who's Visiting Your Site? Whether you're managing an ecommerce site or leading a member-driven organization, one question matters more than any other: Do you truly understand your visitors? When someone lands on your website, are they finding what...