Apropos Gifts Launches New Website with Web2Market
We’re thrilled to announce the official launch of the new Apropos Gifts website, designed and developed by Web2Market. For the Allison Park, Pennsylvania gift shop known for its bridal registry, china, crystal, and baby gifts, the goal was a digital storefront as considered as the pieces on its shelves.
A Storefront Worthy of the Occasion
The new site opens with a simple promise — gift giving, perfected — and an editorial, image-led design that lets the products take center stage. It presents Apropos as what it is: a curated house of china, crystal, and treasures, chosen for the moments that matter most.
Built Headless on Magento
Behind the new design is a modern headless architecture. The storefront is built with Next.js for a fast, flexible front end, while Magento powers the catalog and product data. Separating the two lets Web2Market craft a custom shopping experience without the constraints of a traditional theme, while keeping a proven commerce engine underneath.
Made for the Way Gift Shoppers Browse
Visitors will notice how easy it is to move from inspiration to the right gift. The site brings together:
- 63 designer brands, including Waterford, Wedgwood, Royal Copenhagen, and Simon Pearce
- Clear categories for Baby & Child, For Your Home, and Gifts, plus holiday and gift card shopping
- A gift registry built from the full collection and easy to share with family and friends
- Store-wide search to find a brand, pattern, or piece quickly
- Store details, hours, and customer service information close at hand for shoppers who prefer to visit in person
A Partnership Focused on Results
This launch is more than a redesign — it is a strategic upgrade. Apropos now has a digital presence that reflects the care it puts into every gift, and a flexible platform that can grow with the business, from new brands and seasonal collections to future enhancements.
We are proud to have helped bring this vision to life. Visit the new Apropos Gifts website at aproposgifts.com and experience the difference for yourself.
Web2Market congratulates the entire Apropos team on this exciting milestone. We look forward to supporting their continued growth online.
