Our Services

Data Insights & Analytics  

Turn Information Into Intelligence—and Intelligence Into Growth

In today’s digital economy, data is the most valuable asset your business owns. But raw data alone won’t drive growth. It takes the right strategy, tools, and expertise to transform that information into actionable insights. At Web2Market, our Data Insights & Analytics services help you make smarter decisions, optimize performance, and uncover untapped opportunities—all powered by the metrics that matter most.

Whether you’re just beginning to track user behavior or looking to implement advanced business intelligence dashboards, we deliver clear, relevant analytics that move your business forward. 

Why Data-Driven Businesses Win

Companies that leverage data effectively grow faster, serve customers better, and outpace their competition. But many businesses struggle to: 

  • RIdentify which data points actually matter
  • RConnect siloed data across systems
  • RInterpret analytics in a meaningful way
  • RApply insights to real-world business decisions

That’s where we come in. Web2Market bridges the gap between complex data sets and strategic action. We help you collect, organize, and analyze the right data—and then use it to improve your marketing, sales, customer experience, and profitability. 

From Chaos to Clarity

Our approach starts with understanding your goals. Do you want to increase conversion rates? Improve email campaign performance? Reduce cart abandonment? By defining clear outcomes from the beginning, we design data strategies that support your KPIs—not just flood you with numbers.

We then map out where your data lives—your website, CRM, e-commerce platform, email marketing tools, ad accounts—and build a system that connects everything into a unified, easy-to-understand view. 

What We Offer

We provide a full suite of analytics services tailored to businesses of all sizes and complexity levels: 

Google Analytics 4 (GA4) Setup & Optimization

We configure GA4 to accurately capture e-commerce behavior, event tracking, conversion paths, and more—so you know exactly how users interact with your site.

E-Commerce Dashboards

We build custom dashboards in tools like Google Data Studio, Tableau, or Power BI to visualize sales data, average order value, conversion funnels, product performance, and revenue trends in real time. 

Segmentation & Cohort Analysis

We break down your customer base into meaningful segments (e.g., first-time buyers, repeat customers, high spenders) and analyze performance over time to guide personalized marketing and product strategy. 

Customer Behavior Analysis

Understand how visitors navigate your website, where they drop off, and what content drives the most engagement. We use tools like Hotjar, Crazy Egg, and session replays to uncover friction points and opportunities for improvement. 

Predictive Analytics

Using AI-driven tools and machine learning, we can forecast customer lifetime value (CLTV), churn risk, and product demand to inform smarter decisions about inventory, promotions, and customer retention. 

Attribution Modeling

Track which marketing channels and campaigns are generating actual conversions—not just clicks. We help you apply multi-touch attribution models that show the true value of each channel in your customer’s journey. 

Key Metrics We Help You Monitor

We focus on the metrics that tie directly to growth: 

  • RConversion rate (overall, by channel, by device)
  • RBounce rate and time on site
  • RCart abandonment rate
  • RCustomer acquisition cost (CAC)
  • RCustomer lifetime value (CLTV)
  • REmail open and click-through rates
  • RRevenue by channel, campaign, and device
  • RROI by ad spend and marketing effort

These aren’t just numbers—they’re levers for growth. And we teach your team how to interpret them, test hypotheses, and make continuous improvements based on real data. 

Integrations with Your
Tech Stack

Our analytics solutions work seamlessly with the tools you already use. We can integrate data from: 

  • RE-commerce platform: Magento, Shopify, WooCommerce, BigCommerce
  • RCRM systems : HubSpot, Salesforce, Zoho, Pipedrive
  • RMarketing tools: Mailchimp, Klaviyo, ActiveCampaign
  • RAd platforms : Google Ads, Facebook Ads, LinkedIn Ads
  • RFinance tools : QuickBooks, Stripe, PayPal

The result is a comprehensive, centralized view of your business performance—updated in real time, accessible from anywhere. 

Data Governance & Compliance

In a world increasingly concerned with data privacy and security, we ensure your analytics strategy is compliant with regulations like GDPR, CCPA, and others. We help implement: 

  • RCookie consent management
  • RIP anonymization
  • RData retention policies
  • RUser opt-in tracking
  • RRole-based access control for reports and dashboards

Your customers’ data is precious—and we treat it that way. 

Training & Enablement

We don’t just deliver dashboards and walk away. We offer ongoing training and consultation to help your team become data-literate and self-sufficient. From one-on-one sessions to team workshops, we’ll teach you how to: 

  • RUse reporting tools effectively
  • RSet up and test goals in GA4
  • RBuild your own dashboards
  • RInterpret data and build hypotheses
  • RAsk better business questions using data

When your team is empowered to act on insights, your entire organization becomes more agile and competitive. 

Real-World Results

Our analytics work has delivered measurable impact: 

  • RA retailer reduced cart abandonment by 22% through behavior flow analysis and checkout testing
  • RA subscription service increased customer retention by 15% using churn prediction models
  • RA B2B supplier boosted lead conversion by 40% after implementing a segmented lead scoring system

The bottom line: better data leads to better decisions—and better outcomes. 

Let’s Make Your Data
Work for You

You’re sitting on a goldmine of data. Let’s unlock its potential. With Web2Market’s analytics services, you can move from reacting to problems to predicting and preventing them. From guessing to knowing. From average to exceptional. 

Let’s talk about how data can become your most powerful growth tool. 

Experts in Leveraging Digital to Grow

Our clients sell more because we build websites that generate more search traffic and convert more visitors into customers.