Magento is the only open source software with over 250,000 active sites. There are dedicated forums and developers are always modifying the Mage code. It was created by an American company in response to the lack of open source eCommerce software available. In due time Magento has gone on to become one of the most popular eCommerce platforms. Let’s now look at a brief Magento overview and discuss three great features.
Magento Overview:
Magento comes with all the parts needed for an online store. All you do is configure the different components and you are good to go. You also get a basic theme that you can modify to your liking.
However Magento is also known for personalization. With the basic theme, you also get a blank theme that you can modify to create your own brand theme. Along with this there are plenty of extensions that will enhance the basic functions.
Some of the Things to Configure:
- Add the products and images
- Setup the shipping options like DHL, FedEx, UPS and USPS
- Add the local tax rates
- Don’t forget the price for the products
- If you want also add the Sale Price
- Setup your email template for orders
Three great Magento Features
Thousands of Extensions
Easily and inexpensively add features to your site. Or choose from hundreds of themes to start with. Most are available for under $500. To search for extensions, visit The eCommerce Extensions Directory.
Abandoned Cart
For many reasons, there will always be customers who have abandoned carts while shopping. Magento has a solution for these abandoned carts. Automated emails are sent to the customers informing them of the products in the carts and different Call To action buttons. Also, with this you can even provide other product recommendations to make the sale.
Full Page Cache
People don’t like waiting, whether it is for the bus or for a page to load. Due to this Magento has in built the Full Page Cache in their Enterprise Edition. While for Community you can add extensions like Varnish or Turpentine.
Faster checkout translates to more sales and happier customers.
Fast Checkout
A smooth talking salesman can make a sale every 3 minutes. Even though Magento can’t give you a saleman, it does come with three checkout options. Buyers can checkout as guests if they are shy or feel lazy about setting up an account. Then there are the new buyers who went through all the registration process. And finally the registered users who keep coming back to shop at your store.
In conclusion hope this short magento overview has given you all the reasons to choose Magento for your online shop. Need help in setting up shop – Contact Web 2 Market!