Running an online store means making decisions every day — what to sell, how to price it, where to advertise, and when to run promotions. The problem? Without data, those decisions are based on gut feelings instead of facts. That’s where e-commerce analytics...
When most people think about building or running an online store, they focus on design, features, and marketing. But there's one area that often gets overlooked and it can make a big difference in how people experience your site: accessibility. Simply put,...
We are currently witnessing the early stages of a massive shift in local digital marketing. Artificial Intelligence has already begun to streamline...
Customer engagement is the heart of a thriving business. It transforms one-time buyers into loyal advocates and builds a reputation that attracts...
Appearing at the top of local search results is the modern-day equivalent of having the best location on main street. For local businesses,...
Your Google Business Profile (GBP) is a critical touchpoint for customers, but managing it effectively requires time and strategic insight....
Your digital storefront is no longer just your website. For many businesses, the first impression happens directly on a Google search results page....
The holidays are here, and shoppers are actively looking for unique gifts, local experiences, and places that feel personal. The good news? You...
Even if your e-commerce site doesn't store any credit card information (like the full card number, expiration date, or CVV), you almost certainly...
Why You Need to Care As an online merchant, you're focused on growth, customer experience, and sales. But a complex and growing challenge is quietly...
Getting your emails into a customer's inbox has always been a core challenge for marketers. In 2025, that challenge is set to become significantly...
Stephanie Karr, a beloved local author from Austin, Texas, is proud to announce the release of her latest book, Iam the Lamb's ADVENTure: A Journey...