American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...
Mobile eCommerce Optimization Initiative: Initial Findings and Results
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since June 2018, we’ve been actively working with our merchants like National Tire Wholesale, Burston Marketing and Cajun...
Magento Auto Parts Sites – How to sell auto parts on Magento 2
Selling auto parts online can be a frustrating and a time demanding process. One of the most difficult and time consuming processes clients face is parts application management Would your site benefit from a Year / Make / Model look up for customers? Does categorizing...
AbleCommerce and Magento Loyalty Programs
Loyalty programs are still effective for building brand loyalty, recent research shows. There are a variety of AbleCommerce plugins and Magento loyalty extensions available for use. Do Loyalty Programs Still Work? Yes, according to recent research findings by the Bond...
The use of Slang in Ecommerce and Social Media
Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for...
eCommerce Email Marketing Trends 2017
eCommerce email marketing has been a winner for our clients. Here's a quick update about trends in 2017 and some best practices. eCommerce Email Marketing Trends 2017 Litmus Marketing did some research in January about upcoming trends. Their results are thought...
Show Me The Parts Ecommerce and Ecatalog Platform Upgraded
After years of success with Web 2 Market's Ecommmerce and Ecatalog ShowMeTheParts Integration, it was time for an upgrade. As a result of the new Magento 2 platform clients can display their auto parts online with: 100% mobile friendly design that looks great on both...
Do I need a Magento CDN (Content Delivery Network)?
We get asked regularly by clients if a Magento CDN is right for their site. Everyone wants fast page load times, and a number of vendors such as Akamai and Amazon offer solutions. So how do they work, and should you use one for your site? How a Magento CDN Works CDNs...
Why is Running My eCommerce Site under TLS Encryption Becoming Important?
TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can't easily steal and use it. However, running your whole website under TLS provides several other benefits that...
Magento 2 Performance Tuning
Tuning Magento 2 performance can be a challenging task. We've launched ten Magento 2 sites at this point, so we've learned quite a bit, the hard way. For an example, check out Virota with over 400,000 products: https://www.virota.com/ If you're struggling to get your...
Web 2 Market Digital Marketing Case Study
American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company...
Mobile eCommerce Optimization Initiative: Initial Findings and Results
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since...
How to GDPR prepare your online store?
GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go...
Learn how eCommerce with Magento helps expand Online Business
Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone....
Magento website templates – How the right template can boost sales?
Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is...
Hosting for Magento – How to find the right hosting for eCommerce stores?
Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is...
eCommerce Magento theme – How to choose the right theme for your online store
eCommerce Magento theme involves different ways to go about it. Magento is an open source program which comes with a theme and a blank theme file...
Magento site – What are the basic features for an online store
Magento is a huge program that is popular among eCommerce owners. All you need is to install Magento and set up the store. This out of the box...
Free Magento templates for Community and Enterprise stores
Magento has changed the eCommerce industry by providing the out of the box store solution. No matter what type of products you sell, Magento fits....
Magento Free templates – Tips to choosing the right store template
Magento offers a lot of potential for eCommerce store owners. It is open source, and provides an out of the box easy solution. This means the store...