American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since June 2018, we’ve been actively working with our merchants like National Tire Wholesale, Burston Marketing and Cajun...
Selling auto parts online can be a frustrating and a time demanding process. One of the most difficult and time consuming processes clients face is parts application management Would your site benefit from a Year / Make / Model look up for customers? Does categorizing...
Loyalty programs are still effective for building brand loyalty, recent research shows. There are a variety of AbleCommerce plugins and Magento loyalty extensions available for use. Do Loyalty Programs Still Work? Yes, according to recent research findings by the Bond...
Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for...
eCommerce email marketing has been a winner for our clients. Here's a quick update about trends in 2017 and some best practices. eCommerce Email Marketing Trends 2017 Litmus Marketing did some research in January about upcoming trends. Their results are thought...
After years of success with Web 2 Market's Ecommmerce and Ecatalog ShowMeTheParts Integration, it was time for an upgrade. As a result of the new Magento 2 platform clients can display their auto parts online with: 100% mobile friendly design that looks great on both...
We get asked regularly by clients if a Magento CDN is right for their site. Everyone wants fast page load times, and a number of vendors such as Akamai and Amazon offer solutions. So how do they work, and should you use one for your site? How a Magento CDN Works CDNs...
TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can't easily steal and use it. However, running your whole website under TLS provides several other benefits that...
Tuning Magento 2 performance can be a challenging task. We've launched ten Magento 2 sites at this point, so we've learned quite a bit, the hard way. For an example, check out Virota with over 400,000 products: https://www.virota.com/ If you're struggling to get your...
Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical....
Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we...
If you've worked on websites long enough, you've seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed...
With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates...
Google Shopping Tutorial If you're a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or...
American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company...
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since...
GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go...
Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone....
Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is...