Web 2 Market Digital Marketing Case Study

American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...

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AbleCommerce and Magento Loyalty Programs

Loyalty programs are still effective for building brand loyalty, recent research shows. There are a variety of AbleCommerce plugins and Magento loyalty extensions available for use. Do Loyalty Programs Still Work? Yes, according to recent research findings by the Bond...

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The use of Slang in Ecommerce and Social Media

Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for...

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eCommerce Email Marketing Trends 2017

eCommerce email marketing has been a winner for our clients. Here's a quick update about trends in 2017 and some best practices. eCommerce Email Marketing Trends 2017 Litmus Marketing did some research in January about upcoming trends. Their results are thought...

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Do I need a Magento CDN (Content Delivery Network)?

We get asked regularly by clients if a Magento CDN is right for their site. Everyone wants fast page load times, and a number of vendors such as Akamai and Amazon offer solutions. So how do they work, and should you use one for your site? How a Magento CDN Works CDNs...

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Magento 2 Performance Tuning

Tuning Magento 2 performance can be a challenging task. We've launched ten Magento 2 sites at this point, so we've learned quite a bit, the hard way. For an example, check out Virota with over 400,000 products: https://www.virota.com/ If you're struggling to get your...

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