American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company sells worldwide through its website on the domain ATPLearning.com and by phone order. As ATP improved its product...
Mobile eCommerce Optimization Initiative: Initial Findings and Results
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since June 2018, we’ve been actively working with our merchants like National Tire Wholesale, Burston Marketing and Cajun...
Magento Auto Parts Sites – How to sell auto parts on Magento 2
Selling auto parts online can be a frustrating and a time demanding process. One of the most difficult and time consuming processes clients face is parts application management Would your site benefit from a Year / Make / Model look up for customers? Does categorizing...
AbleCommerce and Magento Loyalty Programs
Loyalty programs are still effective for building brand loyalty, recent research shows. There are a variety of AbleCommerce plugins and Magento loyalty extensions available for use. Do Loyalty Programs Still Work? Yes, according to recent research findings by the Bond...
The use of Slang in Ecommerce and Social Media
Social media platforms are full of slang words and phrases. Just because it’s become socially acceptable among friends to chat about the latest event, cultural topic, or simply what they had for dinner, does not mean consumers want to see their brands use terms for...
eCommerce Email Marketing Trends 2017
eCommerce email marketing has been a winner for our clients. Here's a quick update about trends in 2017 and some best practices. eCommerce Email Marketing Trends 2017 Litmus Marketing did some research in January about upcoming trends. Their results are thought...
Show Me The Parts Ecommerce and Ecatalog Platform Upgraded
After years of success with Web 2 Market's Ecommmerce and Ecatalog ShowMeTheParts Integration, it was time for an upgrade. As a result of the new Magento 2 platform clients can display their auto parts online with: 100% mobile friendly design that looks great on both...
Do I need a Magento CDN (Content Delivery Network)?
We get asked regularly by clients if a Magento CDN is right for their site. Everyone wants fast page load times, and a number of vendors such as Akamai and Amazon offer solutions. So how do they work, and should you use one for your site? How a Magento CDN Works CDNs...
Why is Running My eCommerce Site under TLS Encryption Becoming Important?
TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can't easily steal and use it. However, running your whole website under TLS provides several other benefits that...
Magento 2 Performance Tuning
Tuning Magento 2 performance can be a challenging task. We've launched ten Magento 2 sites at this point, so we've learned quite a bit, the hard way. For an example, check out Virota with over 400,000 products: https://www.virota.com/ If you're struggling to get your...
Technical SEO for Ecommerce Websites
Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical....
Pacific Press Case Study: How an Upgrade Drove Explosive Growth
Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we...
Time to Move to Google’s WEBP Image Format
If you've worked on websites long enough, you've seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed...
Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update
With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates...
Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting
Google Shopping Tutorial If you're a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or...
Web 2 Market Digital Marketing Case Study
American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company...
Mobile eCommerce Optimization Initiative: Initial Findings and Results
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since...
How to GDPR prepare your online store?
GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go...
Learn how eCommerce with Magento helps expand Online Business
Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone....
Magento website templates – How the right template can boost sales?
Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is...