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The Future of Google Business Profiles: AI Trends to Watch

by Suzanne Carawan

We are currently witnessing the early stages of a massive shift in local digital marketing. Artificial Intelligence has already begun to streamline how businesses manage their Google Business Profiles (GBP), but the innovations we see today are just the beginning. The...

read more

AI and Customer Engagement: Build Stronger Relationships on GBP

by Suzanne Carawan

Customer engagement is the heart of a thriving business. It transforms one-time buyers into loyal advocates and builds a reputation that attracts new customers. Your Google Business Profile (GBP) is a primary channel for these crucial interactions, serving as a direct...

read more

AI’s Impact on Local SEO: Winning with Your Google Business Profile

by Suzanne Carawan

Appearing at the top of local search results is the modern-day equivalent of having the best location on main street. For local businesses, visibility on Google Search and Maps is not just an advantage; it's a necessity for survival and growth. Your Google Business...

read more

Unlocking Growth: AI-Powered Features in Your Google Business Profile

by Suzanne Carawan

Your Google Business Profile (GBP) is a critical touchpoint for customers, but managing it effectively requires time and strategic insight. Fortunately, artificial intelligence is no longer a futuristic concept; it's a practical tool integrated directly into the GBP...

read more

Your Business and AI: The Google Business Profile Revolution

by Suzanne Carawan

Your digital storefront is no longer just your website. For many businesses, the first impression happens directly on a Google search results page. This is where your Google Business Profile (GBP) comes into play, serving as a powerful link between you and potential...

read more

How Small Businesses Can Get Free, High-Impact Exposure This Holiday Season (and Beyond)

by Suzanne Carawan

The holidays are here, and shoppers are actively looking for unique gifts, local experiences, and places that feel personal. The good news? You don’t need a big ad budget to be found. There are proven, completely free directories and platforms that put your business...

read more

I Don’t Store Credit Card Info on My Site So I Don’t Need to Worry About PCI Compliance, Right? Wrong.

by Suzanne Carawan

Even if your e-commerce site doesn't store any credit card information (like the full card number, expiration date, or CVV), you almost certainly still need to comply with PCI DSS (Payment Card Industry Data Security Standard). Here's why, broken down clearly: PCI DSS...

read more

Navigating the Maze of U.S. Cookie Compliance

by Suzanne Carawan

Why You Need to Care As an online merchant, you're focused on growth, customer experience, and sales. But a complex and growing challenge is quietly reshaping the digital landscape: data privacy. While the United States doesn't have a single federal law governing...

read more

Will It Be Harder To Get Emails Delivered This Holiday Season? Yes.

by Suzanne Carawan

Getting your emails into a customer's inbox has always been a core challenge for marketers. In 2025, that challenge is set to become significantly harder. With stricter rules from major email providers and more sophisticated filters, the days of blasting your entire...

read more

Announcing the Release of “Iam the Lamb’s ADVENTure: A Journey to the Heart of Christmas”

by Suzanne Carawan

Stephanie Karr, a beloved local author from Austin, Texas, is proud to announce the release of her latest book, Iam the Lamb's ADVENTure: A Journey to the Heart of Christmas. Specially crafted for families, this keepsake book invites readers of all ages to learn about...

read more
« Older Entries

The Future of Google Business Profiles: AI Trends to Watch

We are currently witnessing the early stages of a massive shift in local digital marketing. Artificial Intelligence has already begun to streamline...

read more

AI and Customer Engagement: Build Stronger Relationships on GBP

Customer engagement is the heart of a thriving business. It transforms one-time buyers into loyal advocates and builds a reputation that attracts...

read more

AI’s Impact on Local SEO: Winning with Your Google Business Profile

Appearing at the top of local search results is the modern-day equivalent of having the best location on main street. For local businesses,...

read more

Unlocking Growth: AI-Powered Features in Your Google Business Profile

Your Google Business Profile (GBP) is a critical touchpoint for customers, but managing it effectively requires time and strategic insight....

read more

Your Business and AI: The Google Business Profile Revolution

Your digital storefront is no longer just your website. For many businesses, the first impression happens directly on a Google search results page....

read more

How Small Businesses Can Get Free, High-Impact Exposure This Holiday Season (and Beyond)

The holidays are here, and shoppers are actively looking for unique gifts, local experiences, and places that feel personal. The good news? You...

read more

I Don’t Store Credit Card Info on My Site So I Don’t Need to Worry About PCI Compliance, Right? Wrong.

Even if your e-commerce site doesn't store any credit card information (like the full card number, expiration date, or CVV), you almost certainly...

read more

Navigating the Maze of U.S. Cookie Compliance

Why You Need to Care As an online merchant, you're focused on growth, customer experience, and sales. But a complex and growing challenge is quietly...

read more

Will It Be Harder To Get Emails Delivered This Holiday Season? Yes.

Getting your emails into a customer's inbox has always been a core challenge for marketers. In 2025, that challenge is set to become significantly...

read more

Announcing the Release of “Iam the Lamb’s ADVENTure: A Journey to the Heart of Christmas”

Stephanie Karr, a beloved local author from Austin, Texas, is proud to announce the release of her latest book, Iam the Lamb's ADVENTure: A Journey...

read more

W2M helps clients sell more by building outstanding ecommerce websites. That includes design, custom development, SEO and conversion rate optimization.

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