TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can't easily steal and use it. However, running your whole website under TLS provides several other benefits that...
How to Use Bing Shopping Ads
At Web 2 Market, we’re crazy about Magento. But we’re especially crazy about our clients and helping their e-commerce businesses thrive. That’s why we’re taking this opportunity to tell you about this inexpensive advertising opportunity using Bing Shopping Ads. Bing...
Magento Slow? 3 Simple Magento Speed Optimization Steps
Is Magento slow? Loading times and site speed have never been more important to your bottom line. Your customers expect your Magento-powered site to load within two seconds, and a delay of only one second can reduce conversion by nearly 7%. Google has recently...
Google Mobile Friendly Algorithm Update
Google Mobile Update Starting April 21, 2015, the Google Mobile Update will affect "mobile searches in all languages worldwide and will have a significant impact in our search results," according to the Google announcement. How will the Google Mobile Update affect...
Magento Rich Snippets
Magento Rich Snippets - What They Are, and Why You Need Them You may have heard of Magento Rich Snippets. As an online retailer, you are wondering what they are, how they can help your site. Magento Rich Snippets, show up as photos, stars, ratings, or videos in the...
7 Ways to Improve Your SEO for Magento
SEO for Magento Here are 7 ways to increase the traffic coming to your Magento site and improve SEO for Magento. Want even more help? Talk with one of our expert digital marketers. Up to date and relevant data Keeping your site up-to-date may seem obvious but many...
Web 2 Market Digital Marketing Case Study
American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company...
Mobile eCommerce Optimization Initiative: Initial Findings and Results
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since...
How to GDPR prepare your online store?
GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go...
Learn how eCommerce with Magento helps expand Online Business
Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone....
Magento website templates – How the right template can boost sales?
Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is...
Hosting for Magento – How to find the right hosting for eCommerce stores?
Magento is a huge program to host. Without a great hosting partner, the Mage program loses all its benefits. Coded on the PHP framework, Magento is...
eCommerce Magento theme – How to choose the right theme for your online store
eCommerce Magento theme involves different ways to go about it. Magento is an open source program which comes with a theme and a blank theme file...
Magento site – What are the basic features for an online store
Magento is a huge program that is popular among eCommerce owners. All you need is to install Magento and set up the store. This out of the box...
Free Magento templates for Community and Enterprise stores
Magento has changed the eCommerce industry by providing the out of the box store solution. No matter what type of products you sell, Magento fits....
Magento Free templates – Tips to choosing the right store template
Magento offers a lot of potential for eCommerce store owners. It is open source, and provides an out of the box easy solution. This means the store...