Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical. We present this checklist of 10 tasks for your use. Some of these tasks require a developer, and some don’t. Some can...
With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates regularly. This is great for performance, security and other aspects of building an online store and cementing an online...
Google Shopping Tutorial If you're a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or price competitive, this tool could help you sell substantially more product. Every day, millions of people are using...
TLS encryption (often referred to as SSL, an older technology) is critical to eCommerce sites. It scrambles the data between browser and server so hackers can't easily steal and use it. However, running your whole website under TLS provides several other benefits that...
Think you've mastered Magento SEO best practices for business? You may be surprised to learn that search engine optimization is a fluid concept, and what put you at the top of search rankings just a year ago may now be considered among the worst SEO techniques...
At Web 2 Market, we’re crazy about Magento. But we’re especially crazy about our clients and helping their e-commerce businesses thrive. That’s why we’re taking this opportunity to tell you about this inexpensive advertising opportunity using Bing Shopping Ads. Bing...
Is Magento slow? Loading times and site speed have never been more important to your bottom line. Your customers expect your Magento-powered site to load within two seconds, and a delay of only one second can reduce conversion by nearly 7%. Google has recently...
Google Mobile Update Starting April 21, 2015, the Google Mobile Update will affect "mobile searches in all languages worldwide and will have a significant impact in our search results," according to the Google announcement. How will the Google Mobile Update affect...
Magento Rich Snippets - What They Are, and Why You Need Them You may have heard of Magento Rich Snippets. As an online retailer, you are wondering what they are, how they can help your site. Magento Rich Snippets, show up as photos, stars, ratings, or videos in the...
SEO for Magento Here are 7 ways to increase the traffic coming to your Magento site and improve SEO for Magento. Want even more help? Talk with one of our expert digital marketers. Up to date and relevant data Keeping your site up-to-date may seem obvious but many...
Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical....
Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we...
If you've worked on websites long enough, you've seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed...
With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates...
Google Shopping Tutorial If you're a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or...
American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company...
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since...
GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go...
Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone....
Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is...