Our Services

Digital Marketing

Revenue dollars make organizations work better. Web2Market likes to see your organization grow

Be Found. Be Chosen.
Be Profitable.

In today’s digital-first marketplace, being visible on search engines isn’t optional—it’s essential. Search Engine Optimization (SEO) is the cornerstone of sustainable online growth. At Web2Market, we don’t just chase rankings. We build long-term organic visibility that drives targeted traffic, qualified leads, and revenue. 

Our SEO strategies are rooted in deep research, technical precision, and content strategy that aligns with user intent and business goals. Whether you’re an e-commerce store, a B2B brand, or a service provider, our team helps you stand out in search and dominate your niche. 

More importantly, search engines need to now include AI platforms such as Gemini, CoPilot, ChatGPT, Grok, Claude, Perplexity (and the list goes on and on). Your “normal” website will not magically show up in AI searches and that’s why we provide you with the updates needed to be found for what’s called AEO–answer engine optimization. 

The New Way to SEO

Search is the number one driver of web traffic. In fact, more than 90% of online experiences begin with a search engine. Yet most users never scroll past the first page of results. That means if your website isn’t ranking for the right terms, you’re invisible to potential customers—and losing out to competitors who are. 

SEO brings compounding value over time. Unlike paid ads that stop the moment your budget ends, organic traffic continues to grow, creating a foundation of visibility, authority, and trust. 

At Web2Market, we help you build that foundation. 

Drive–and Identify–Traffic to Your Website & E-commerce Sites

Great! You love your website, or landing page, or E-commerce site! Unfortunately, getting there is close to the end of the customer journey and not the beginning. How will you drive traffic to your site, store (or anything else for that matter)? 

Creating strategies to drive traffic to your site(s) comes in a multitude of flavors and is based on budget, where your target population currently is in the digital landscape, your current brand awareness and more. We are experts in being able to work with you on a strategy and execution of campaigns that drive the right traffic to your sites. 

 

Our Comprehensive Digital Marketing Services

SEO Audits & Optimization

We conduct deep-dive technical and content audits to identify existing issues and opportunities. This includes site speed, crawl errors, toxic links, missing metadata, accessibility markers, duplicate content, mobile usability, internal linking structure, and more. 

Visitor Identification

Our Visitor2Prospect service allows you to identify previously unknown visitors to your website or store through use of AI-identification intelligence. You will receive a list of leads–including email addresses–of warm leads who have visited your site that you can put into your conversion funnel.

Asset Creation & Design

We have a full design team that can create websites, social media campaigns, tradeshow artwork, print collateral, videos and more. We ensure that you don’t have to go to a variety of different stops for your graphic needs (although we work wonderfully with your partners as well!) 

Keyword & Link Building

We don’t guess—we research. Using tools like SEMrush, Ahrefs, and Google Keyword Planner, we uncover high-volume, low-competition keywords that align with your customers’ intent. Then we build a keyword strategy across your entire funnel: informational, navigational, and transactional. 

Content Strategy & Optimization

We craft content that ranks—and converts. From landing pages and blog posts to FAQs and buyer’s guides, we create assets that educate, engage, and drive organic traffic. We also refresh underperforming content to bring it back to life. 

Hyper-Localized Campaigns

For multi-location businesses and brick-and-mortar stores, we optimize Google Business Profiles, build local citations, engage in public relations, support your events, and improve geo-targeted visibility. 

Technical SEO

We optimize every on-site element that impacts rankings and usability: 

  • RSitemap and robots.txt optimization
  • RCanonical tags
  • RPage speed and Core Web Vitals improvements
  • R301 redirects and URL hygiene
  • RJavaScript rendering solutions
  • RMobile responsiveness

Email Marketing & Social Media

Yep, we do this, too. 

  • REmail data hygience and platform conversion
  • REmail template design, configuration & client testing
  • REmail marketing platform usage (either you use our system or we can do it for you)
  • RAcquisition & Retention Campaigns (including loyalty, abandoned cars, launches and more)
  • RSocial media channel set-up & design
  • RSocial media management & monitoring

Platforms We Optimize

We provide platform-specific SEO support for: 

  • RMagento / Adobe Commerce
  • RShopify and Shopify Plus
  • RWooCommerce / WordPress
  • RBigCommerce
  • RCustom CMS and headless e-commerce platforms

Each platform comes with its own strengths and technical quirks—and we know how to optimize for all of them. 

Reporting & Analytics

You can’t improve what you don’t measure. That’s why we provide comprehensive SEO reporting that tracks: 

  • RKeyword rankings (desktop & mobile)
  • ROrganic traffic trends
  • RClick-through rates (CTR)
  • RBounce and dwell times
  • RIndexed vs. non-indexed pages
  • RTop landing pages
  • RRevenue from organic traffic

We also connect your SEO efforts with your broader business goals using Google Analytics, GA4, Google Search Console, and custom dashboards. 

Experts in Leveraging Digital to Grow

Our clients sell more because we build websites that generate more search traffic and convert more visitors into customers.