Choosing the best Magento themes for your eCommerce website is as important as choosing a storefront design. Your theme is the face of your company, and should envelope the personality of your product and services. It also conveys the style of your business, and the overall objective of the message to your consumers. The best Magento themes can communicate all of these ideals – and then some.
Any eCommerce business developing an on-line brand for its business should devote the same care and attention to the theme of their site as they would the design and décor of a brick and mortar business. The same important factors reign true across both mediums. A potential customer will stumble upon you, then they’ll browse a little. If they stay, they’ll seek information and ask questions, and they’ll consider a purchase. Your site needs to be appropriately prepared for each of these steps. Make the experience as convenient, pleasurable, and effective as possible. So, precautions must be taken.
1. Have a Responsive Interface
A site that is compatible with mobile devices, increases your reach substantially. Therefore, increasing the likelihood of a conversion. Dependency on mobile has grown so substantially that “40% of mobile customers will likely abandon a transaction, if they do not face mobile friendly experience”. In today’s on the go world, this number will likely increase in the coming years. So, having the capability to reach your audience in this realm is critical.
Choose a theme that works with mobile devices. That will allow interested consumers to browse and purchase on the go; facilitating their busy lives and schedules. People no longer have the patience to sit down to their computer for hours. Obliging this feature of consumer needs will be invaluable to your business.
2. Choose a User Friendly Theme
Having a site that many, if not most, of your consumers can use with ease will encourage them to continue through to a point of sale. Simply put, people appreciate simplicity and ease, especially when it comes to spending their money. Providing minimal friction in their experience will promote user engagement and interest.
Enabling your visitors to navigate comfortably throughout your site without hesitation or discouragement is key. It will enhance their experience and present more chances to make purchases or gain information for a future purchase.
Language and currency should also be taken into account if your company is one that deals with a global audience. Creating an environment that is comfortable to customers worldwide can increase your chances of conversion. Since 13% of customers abandon their carts due to prices presented in foreign currencies, according to Statista. These features can spare your company these losses.
Ultimately, customer satisfaction and interaction is the primary goal of your site, so consider the experience from their perspective.
3. Pick a Social Media Savvy Theme
Making sure that your eCommerce site is easily shared through social platforms is an important feature. People value the opinions of their peers, so creating an environment that provides social proof of your brand can go a long way. Being accessible to varying platforms is a key factor of success. Consumers are always connected, always soaking in information from Twitter, Instagram, LinkedIn, Facebook, and more. Having your content easily accessible to those who engage with these sites will create multiply its exposure.
For customers, receiving updates on new products or deals, as well as being able to share their findings with their friends, is invaluable. With the widespread esteem that social platforms garner, utilizing these avenues to further the reach of your Magento eCommerce site can only be beneficial.
4. Choose the Right “Face”
It’s imperative that the online face of your company matches the ideals, nature, and objectives of what lies behind the scenes. It is your Brand. First impressions are important. Make sure that the user experience you create sets the right standard for first time visitors. Having the right visual appeal means the difference between hooking a first time buyer, and losing a confused potential client.
A disjointed site can put off a potential customer, so align your theme to the products and services that you provide. Font, color scheme, style, and layout are all aspects of your site that you should focus on when choosing the best Magento theme to be your “Face”.
Ensure that the design carries from page to page. Consistency is the cornerstone of a visually appealing Magento eCommerce site.
5. Choose a Theme That is Optimized
Having a site that is properly optimized for SEO is critical. An eye catching visual design and compelling content will only go so far if there is not a high enough level of traffic. Your site should include things like breadcrumbs in the design to help with the SEO and also in the customer navigation.
Magento already comes with robust SEO tools out of the box. However, choosing from the best Magento themes that improve on those features can help in your efforts to get noticed by the search engines. The right theme that uses its CSS not just for design but also for SEO in mind will ensure that your product pages have a head start.
Also include images throughout the pages; these can serve both as visual aids as well as SEO opportunities. All images should have relevant alt tags, and should be suitably optimized.
Being able to appropriately optimize your Magento site will ensure that as many eyes view your content as possible.
6. Focus on Browser Compatibility
Be sure to choose a theme that is compatible with major browsers. Few things are more frustrating than your chosen browser being unable to produce a webpage, or producing it at the loss of the prime user experience. Though this may not be a top priority to you, your customers will appreciate the extra effort.
7. Last, But Certainly Not Least, Conversion!
Make sure that your Magento site makes it easy and clear for the consumer to reach the point of conversion. Presenting a clear call to action on each page will promote this opportunity at every step of the users journey. Ultimately, selling goods and services is what an eCommerce site is set up to achieve. So, creating multiple opportunities for your visitors to do so will ensure the success of your business through your Magento site. Having a great design, strategic SEO, and easy navigation mean nothing if the critical goal of an eCommerce site is not met. Use the tips and tricks above to get customers to the point of sale, then make it impossible for them not to pull the trigger.
Choose From the Best Magento Themes
Choosing from the best Magento themes can seem daunting at first, but it should be an exciting endeavor. Choosing a user friendly, eye catching and versatile theme will set your business and on its way to the next level. No one understands your business and your customers better than you do. So choosing the best Magento themes with these tips in mind will only result in success.
Choosing Web 2 Market to be your development partner will provide you with the expertise to take your business to the next level. We will ensure that you have all of our services and help at your disposal to get the most out of your eCommerce Magento site.
To find out more about how Web 2 Market can help you enhance your Magento experience, contact our Magento Certified Solution Specialists for help.