Magento is a huge program that is popular among eCommerce owners. All you need is to install Magento and set up the store. This out of the box solution even allows people to customize the store. However the customization should be undertaken by an experienced person. Under the right designer and developer like Web 2 Market has, you can create a truly customer friendly retail shop. Let’s look at the basic features every online Magento site should have.
Basic features of Magento site
The Hosting plan
Magento comes sans host. This means that you can decide on the host yourself. Just remember to choose hosting servers that are optimized for Magento. Also always choose servers with Cloud Linux. And server location should be chosen based on the customers rather than the location of the business. Web 2 Market has Magento hosting facility. Talk to us about your store requirements.
Always choose themes that work on all devices.
Themes and Extensions
Make sure your theme doesn’t interfere with any future extensions you might want to add. Also choose a theme that is responsive, and comes with PSD files for faster edits on the theme. Also choose search engine friendly themes. SEO is important if you want Google to show your website on the first page of search.
Config of the Magento site
Search engines now demote a page for not loading faster. To prevent this, always optimize your Magento site. Like enable the cache extension Varnish which comes with all Magento 2 programs. Along with this compress HTML, CSS and JavaScript files. Also use Gzip compression. Large size images also slow down the page load and make your customers impatient. Besides this, configure your store by adding shipping location, tax, currency you accept and other details.
Web 2 Market – a one stop solution for Magento eCommerce owners. Contact us!