Magento CMS is a much needed tool in today’s competitive eCommerce world. This open source content management system (CMS) for eCommerce sites gives online shop owners great power. They can control, secure and optimize their web stores, all while reducing costs....
Mastering the eCommerce Upsell
Upsell Definition - The practice whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. The term upsell has unfortunately garnered a negative connotation, we can thank terms...
Technical SEO for Ecommerce Websites
Whether you’re building a new Magento site, or just want to optimize your live storefront, getting it ready for search engines to index is critical....
Pacific Press Case Study: How an Upgrade Drove Explosive Growth
Spoiler: “Visits by mobile users have exploded compared to our old site; we’ve moved from virtually none to almost 50/50. Over the last 28 days we...
Time to Move to Google’s WEBP Image Format
If you've worked on websites long enough, you've seen the progression from GIF to JPEG and to PNG. The next image format is the Google-developed...
Avoiding The Costs of Updating Your eCommerce Site’s Theme with Every Update
With eCommerce being more dynamic than ever before, Magento, Shopify and AbleCommerce seem to be shifting into high gear, releasing new updates...
Google Shopping Video Tutorial from the June Chicago Ecommerce Meetup Group Meeting
Google Shopping Tutorial If you're a merchant selling products, you should take a close look at Google Shopping. If your products are unique and/or...
Web 2 Market Digital Marketing Case Study
American Technical Publishers (“ATP”) is an industry leader in textbook publishing for career and technical training. Founded in 1898, the company...
Mobile eCommerce Optimization Initiative: Initial Findings and Results
Web 2 Market is excited to announce participation in the Mobile eCommerce Optimization Initiative. It is a new Magento Community initiative. Since...
How to GDPR prepare your online store?
GDPR or General Data Protection Regulation is an updated version of the 1995 Data Protection Directive. With the advance of the different ways we go...
Learn how eCommerce with Magento helps expand Online Business
Online shopping is a billion dollar industry. And Magento has cornered the eCommerce market with more than 250,000 online stores in America alone....
Magento website templates – How the right template can boost sales?
Magento is an out of the box eCommerce software. And it also has a free Community version which is the most popular. Because of the way Magento is...