Magento has become the go to for eCommerce. The out of the box solution has all the pieces for setting up shop. It even has a free, no limits version, Community Edition. Because of budget constraints, most small and medium sized firms choose this version. However Magento Enterprise Edition features help large firms grow both locally and globally.
What are the Magento Enterprise Edition Features?
Burger King uses Magento Enterprise on its ordering site.
- Advanced level extensions that truly utilize the Magento architecture.
- Full page caching for less than 3 seconds page load.
- Scales to allow high volume of traffic.
- 80% faster indexing which adds new products to the storefront faster.
- Higher security features to prevent hacking. Therefore smoother payment transactions. This also increases consumer confidence that their personal details are safe.
- Automated emails sent to shoppers who have abandoned products in the cart.
- 24 x 7 customer service at your beck and call
How can the Magento Enterprise Edition Features help?
- Let’s talk about design aspects. EE allows unlimited mods that are truly business oriented. Enterprise class firms who are trying to establish their brand will welcome the attention to detail that EE provides. Consequently you get an edge over your competition.
- Create multifaceted stores at a click of a button. Manage everything from a single admin area. Assign admins to different stores. This becomes especially relevant when language problems occur. For example, an admin that speaks Spanish is more capable of handling customers on the Spanish speaking stores.
- You can form customer groups and target them with relevant products. For example moms can get discounts on baby clothes or if it is your birthday you get 10% off etc.
- You can even setup invite only logins that takes shoppers to special events. Or you can give them access to exclusive new products.
- Send out newsletters for upcoming holiday discounts or time limit free shipping. You can also automate reminders for wishlists.
- You can create marketing plans using the flexible pricing rules. For example, Buy 1 Get another Free or Buy 2 and Get Free Shipping etc.
- You have the freedom to experiment with EE. So if the results aren’t what you wanted, rollback to a previous version.
- People love getting gift cards instead of gifts. The ability to choose the gift you truly want is mesmerizing. You can create gift cards for your store with EE.
- Loyalty programs show your customers how much you value them. You can create different programs on EE.
- Another feature is store credit which shoppers can use to buy selected items. The more they shop, the more credit they get.
In conclusion, EE was built so that max benefit can be achieved for large sites. Do you need help deciding? Contact our Magento Specialist.