SEO Magento is always a hot topic of discussion among online store owners. With $80 billion spent annually for SEO, it shows the importance of focusing on SEO strategies. Here are some basics about on page SEO for product pages.
Keywords
Are the building blocks to SEO. Therefore focus keywords are chosen with your products and target customers in mind. Keywords used by competitors should be investigated. Buyer search habits should be surveyed. And finally, high volume and low competition keywords should be selected.
However, its important to note the Meta Keywords field is NO LONGER IMPORTANT. Google stopped using it years ago, so leave it blank or use it for notes.
Titles
Are especially relevant as they are the backbone of any product page. It is what your customers see when they search for products. So make the titles relevant to your product. Include brand or manufacturer names and add part or model numbers if required. Google places importance on the title field as well.
Descriptions
Google shows these in the organic search results. Most people copy and paste from their manufacturer’s website as a result Google takes it as duplicate content. Write content in clear concise words with your focus keywords at about 1% of the copy. Bullet points are great. Include long tail and related keywords.
Meta Data
Are information tidbits that are added to the header of a site. You can see the data in the search results. Meta Description, for example.
Images
Alt tags should include product names and model numbers. And especially relevant are the use of alt tags as they show up in image search.
Links
Should have product names or model numbers instead of store IDs. Use your focus keywords in the URL. Use Canonical URLs to prevent duplicate content complication.
Rich snippets
Provides visual content to search results making your listing stand out among the rest. In addition to the product price, include star review ratings.
Page Load Speed
Directly affects your rankings on Google as customers lose interest after 3 seconds of waiting. Remove any buggy extensions that cause delays in the page loads.
Blogs
Are a great way to add content like new products, how to advice, features on brands etc. Keep it short between 300-400 words. Publish once week. Don’t use keyword spam, but do add long-tail keywords.
Reviews
Are a must-have for online stores. Send polite emails asking for reviews and it would probably be a good idea to include a call to action button.
Google SEO Magento Trends for 2017
After responsive sites, this year Google is going to focus on AMP or Accelerated Mobile Pages. These pages have leaner HTML and CSS coding, as a result they load much faster on mobile devices.
According to Google 20-25% search by voice. 36% say they use voice commands in the car and 43% at home.
Voice activated searches is another area of interest which will require a different SEO Magento skillset. We talk much faster and more conversationally than we type. And so SEO needs to include all the conversation infliction.
Web 2 Market understands the importance of SEO to a business. We have a dedicated team that will evaluate and list key important SEO steps that works for your business.