Magento is an open source online platform. As a result you can design your store according to your needs. These include adding themes and extensions. Themes are easier to understand, they are the design aspect of a store. But what is Magento Extension you might ask?
What is Magento Extension?
Extensions are add ons that help customize your shop. In other words, it allows you to expand on the basic functions of Magento’s out of the box solution. Most people use the extensions to give their store a seamless shopping experience.
What type of Magento Extension are Available?
There’s no good idea that can’t be improved on – Michael Eisner.
- Extensions are available as both free and paid.
- Free extensions usually have limited features including support. Depending on your requirements, they could be enough for your particular store.
- Paid extensions are yearly or one-off and offer different types of features. They usually come with a lifetime upgrade and support. You need to check out the forums, and the online description before selecting one. Another way is to Contact Web 2 Market Magento Specialist. We have years of experience creating Magento stores. Hence we can recommend extensions that will be suitable for your business.
Some Common Magento Extension:
- Varnish and Turpentine lets your store get Full Page Caching capabilities. Helps load pages faster so that customers can start shopping without delay.
- Color Swatch for products that come in different colors. Your customers can choose the color they want and see an image of what the product looks like in that particular color.
- Blog so that you can write articles and announce new products.
- Advanced SEO so that you can use all the available ways to rank higher on Google and the other search engines.
- Gift wrapping option for customers who want to gift your products to loved ones.
- Gift registry for shops that ship baby shower, coming of age or wedding gifts etc.
- Reviews because 84% of people say that they trust online reviews more than recommendations by family and friends.
- Loyalty Program for customers that frequently buy products from your shop.
- Customer Groups so that you can create targeted marketing.
- Advanced Security features like reCaptcha to make your site hacker proof.
- Login via Facebook, Twitter or Google account to make it easier for your customers to sign up.
What is Magento Extension Common Problems?
- Extensions can sometimes conflict with themes.
- They can even create problems with other extensions you have added to the store.
- Some extensions can cause pages to load slowly. Remember you lose customers after 3 seconds.
So in conclusion Magento Extension is one of the many ways you can custom build your store.