You might think that online shops look and feel the same. But take a survey and you will find customers know which shops they love and which they avoid. This is because even though shops look alike, the way they help the customers shop makes a difference. Hence understanding “What is Magento ecommerce” is important for owners.
“82% of small business owners said that loyal customers were the main way they grow their business.” Customer Loyalty Stats 2017
What is Magento Ecommerce?
Magento ecommerce software is an open source program that is designed for online owners. It has all the basic parts needed for an online store. All you need to do is configure the parts, and your store is up and running.
Themes:
Add your best selling products right upfront for easy clicking. In addition add any running promotions you might have going like free shipping or discounted offers. Create an announcement block for new products with a clickable button that lets buyers add their name to a waiting list. Even the colors you choose and also the fonts for the theme help establish your online brand.
“Your brand is what people say about you when you’re not in the room” – Jeff Bezos, founder of Amazon.
Navigation:
In simpler words, the way you expect your customers to shop. Hence it allows you to predict your customer movements and help setup shop accordingly. Like do they prefer the categories on top or should that be brands. And also how are the products organized, by price, brand, size, color or product category. What type of words will they search for? Model number, part number, product name, brand name – these all count towards navigation. The quicker your customers can find things on your site, the happier they get.
Focus Customer Groups
In the real world marketing is easy. Take an ad out in the newspaper. Create flyers for the local community. Put up a sign and even plant a dancing mascot. But how do you do the same online.
Customer grouping allows you to email people based on certain criteria. These can be gender based like grooming products. Or locality based like free delivery for customers living in the same state. In addition, you can even create focus groups like new moms.
In conclusion, Magento Ecommerce has a wide variety of tools that help in online branding. You just need imagination to personalize your store. Let Web 2 Market help with your branding vision.