Having an awesome Magento product page is a must in today’s eCommerce world. It grabs your customer’s attention, gets them excited about your product, and drives them to purchase from you. Many aspects need to be right on your Magento product page to optimize the customer experience. We present 11 Magento product page best practices to keep in mind.
1. Photos
One of the most important aspects of your product page is photos. Big, clear, quality photos. You have to remember, your customers cannot touch, feel, smell, or try on your product. You must replace the traditional ways of checking out the quality of a product with just a few photos, so make them count. It may even be worth looking into a 360 degree photo so customers can see all different angles of your product.
2. Videos
Videos give your customer a chance to see your product in action, whether it is a video of the product being used or a speaker demonstrating it. Once again your customer can’t physically experience your product, so showing them what it can do can help them envision using it themselves.
3. Call to Action
The purpose of a product page is to drive a customer to purchase your product, so make sure they can find how. Create a clear and simple way for them to add the product to their cart. If they must configure the product, make the process simple and easy. You don’t want a customer to leave for a competitor because it was too complicated to configure or purchase your product.
4. Product Description
Robots love tech specs, people don’t. Take your Magento product page best practices seriously, people like to imagine how the product is going to make life better. The product description is your chance to let them know why your product will make their life easier or more rewarding. Appeal to your ideal customer and communicating how the product will benefit them.
5. Price
Okay, simple, I know. Make sure customers can easily see how much the product costs. When you have a sale or are selling lower than the MSRP, make this loud and clear by calling it out.
6. Customer Reviews
According to Marketing Land, customer review influence 90% of buying decisions. Customer reviews give your potential customer the opportunity to see how others, not just the seller, think about the product in real life. Trying out your product when purchasing online is not possible. As a result, if you don’t have a local store for returns, the potential hassle of returning a product is at the forefront of your customer’s mind. Hence, by reading reviews, customers will know what to expect from your product.
7. Stock
Scarcity can help sell products. If you only have 3 left of a product it creates a sense of urgency for the buyer. If they see you have thousands of an item, they can look elsewhere or put off a purchasing decision. However, if they see there are only a few left they may feel a need to purchase now to avoid losing out.
8. Fast Load times
In today’s fast-paced world, time is money. If your product page takes 7 seconds to load, your customer may move on to a competitor who delivers pages loads more quickly.
9. Shipping and Return Policy
When purchasing an item online, shipping is part of the cost of the product. Make it easy for your potential customer to find shipping rates and times. If you offer free shipping, this is an added benefit you want your customer to be aware of. Let your potential customer know about the extra benefit!
People consider Return Policies as very important because they want to know they can get their money back in the event the product does not live up to the hype. It also shows that you as the merchant have faith in your products and you back them. While it may not make sense to have your Return Policy detailed out on the product page, make the policy easy to find and easy to follow.
10. Badges
Badges are another way to boost your potential customer’s confidence in your site. If a consumer has a doubt that you are not trustworthy, they will gladly move on to a retailer they trust. Many of the badges are free or relatively inexpensive while giving your site credibility.
11. Responsive
None of these matter if your customer can’t see your site. Mobile commerce is exploding, and with more and more purchases being made on mobile devices, it’s essential that your product pages as well as your site are 100% optimized for mobile. In fact, mobile friendly sites are so important that Google is now penalizing non mobile friendly sites.
Magento Product Page Best Practices
In conclusion, we have just scratched the surface when it comes to best practices for your online shopping pages. Want to learn more about Magento product page best practices? Then contact us today and discover how we can help you.