Magento is one of the most popular eCommerce software around. The ability to mess around with the code for a personalized store is invaluable in today’s cut throat online business world. Any advantage gained over your competition is a boon. That is why Magento features have been designed to boost online sales.
Five Important Magento Features:
Different ways to Pay
Customers prefer options in payment. This is because many times PayPal transactions fail, or credit cards don’t work. In addition new customers might not want to add their bank account details to an unknown store. By giving different choices, your customers don’t move on, but rather buy the product.
Flexible Shipping options
Magento is always thinking of new ways to help owners achieve their sales goals. For example Magento Shipping was announced this year. This gives an out of the box easy access to international and local couriers.
Customers can easily see the shipping rates offered by the different couriers and select the one they want. This boosts sales as you are upfront with your shipping.
You can also automate fulfillment using rules to make the process of packing and shipping smoother. Faster shipping means faster delivery and a happier customer.
Guest Checkout
Some people hate setting up accounts, especially when they are new to your site. Instead of discouraging potential customers by forcing them to login to buy, why not allow them to buy as guests? Once they like your products, they will create an account.
23% of users will abandon their shopping cart if they have to create a new user account.
Abandoned cart syndrome
Every online store faces the dreaded abandoned cart syndrome where customers add products but never end up buying them. To help with this, Magento has an email system in place which emails potential buyers about their abandoned carts. The email shows the products in the shopping cart and the various ways to buy it. In addition to this you can also add recommendations for similar products as another incentive.
The Personal Touch
Magento offers different ways to make your customers feel special.
- Loyalty programs for particular brands
- Store credit for products within a price range.
- VIP logins for special events and new products unveiling.
- Free delivery or special discounts for certain products.
- Gift wrapping options for special occasions.
- Gift registry, wish list and waiting list options for different buyer needs.
Hence as you can see Magento Features helps increase sales. Contact us if you need help setting up your online business.